Loading...Site goals & audience
Compiled from the Site Goal setup interview for John Herold. Authoritative — prefer this over generic assumptions when writing or building for this site.
Who this site is for
Controls engineers and field service engineers working in industrial automation and data center construction projects, along with the project developers, dealmakers, and senior energy/industrial executives who influence or approve engineering partners. These readers value technical depth, field-tested insights, and credibility over marketing polish.
Primary goal
Establish John Herold, Decatur as a recognized authority in controls and field service engineering for industrial automation and data center construction, while steadily growing qualified audience engagement and inbound inquiries from technical practitioners and project stakeholders across the U.S.
Geographic reach
National — United States (nationwide)
Website type & positioning
B2B professional services website focused on thought leadership in industrial automation and data center controls engineering
90-day targets
10–20 qualified inquiries per month; grow to 500 newsletter subscribers within 12 months; sustain weekly publishing cadence; measurable lift in organic visibility and returning-reader engagement over the next 90 days.
Content strategy
Publish weekly long-form technical articles, field notes, and case-driven insights on controls engineering, automation, and data center construction. Convert readership into a newsletter pipeline with clear CTAs, and route high-intent readers to an inquiry path. Reinforce authority through named-expert bylines, project storytelling, and consistent topical clustering around controls, commissioning, SCADA/PLC work, and mission-critical facility delivery.
Industry & expertise
Industrial automation & data center controls engineering (B2B professional services) — Professional services serving industrial automation and mission-critical data center construction, with expertise spanning controls engineering, field service engineering, commissioning, and integration work for owners, developers, and EPCs across North America.
